TACO : a novel method for trust rating subjectivity elimination based on Trust Attitudes COmparison
Year of publication: |
2015
|
---|---|
Authors: | Zupancic, Eva ; Juric, Matjaz B. |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 15.2015, 2, p. 207-241
|
Subject: | Trust | Reputation | Rating systems | Subjectivity | Personalization | E-commerce | Electronic Commerce | Vertrauen | Confidence |
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