//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"E-commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Antecedents and consequences o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
E-commerce
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
9
Werbewirkung
9
Brand image
5
Celebrity endorsement
5
Celebrity-Werbung
5
Markenimage
5
Advertising
4
Brand management
3
Homosexuality
3
Homosexualität
3
Markenführung
3
Social Web
3
Social web
3
Werbung
3
Reputation
2
South Korea
2
Südkorea
2
Target group
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Zielgruppe
2
brand image
2
congruence
2
Advertising industry
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Business-to-consumer gift-giving
1
Construal level theory
1
Creativity
1
Credibility
1
Cross-cultural management
1
Cultural identity
1
Culture
1
Electronic Commerce
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Um, Nam-Hyun
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents and consequences of consumers' attitude toward social commerce sites
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012179042
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->