This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

Digitally deliverable services play a growing role in export-driven production in the FEALAC region, but digitally deliverable services from Latin America are used only to a limited extent by producers in Asia, and vice versa. However, this disguises the fast growth in Latin American-Asian...