research is to determine whether a good-looking, interesting, and attractive book shelf used as a background on online … intellectual image, becomes a valid buying motive for books. This result has important implications for the future book sales … strategy and highlights the major role played by the aspect of book covers in sustainable future sales. Attention is also …

important consideration, without which a match can be ineffective. Online matching platforms are a useful resource in such … credentials. In this paper, we examine an online matching platform's decisions about whether to offer positioning and … addressed by these services, we show that the choices online matching platforms face about offering them are non-trivial. We …