This paper considers a supplier's encroachment strategy through an e-commerce platform. When the supplier sells goods through an online channel in addition to a traditional retailer, it should either select a conventional wholesale contract or an emerging agency contract. Under the agency...

This paper examines strategic contracting between a monopoly platform and suppliers that sell their goods through the platform. I consider two competing suppliers: a high-volume supplier with the larger potential demand and a low-volume supplier with the smaller one. Each supplier chooses one of...

This paper presents an examination of how the offering rebates to consumers from an e-commerce platform affects both pricing and multi-channel management of a third-party seller who distributes goods through the platform's online marketplace in addition to an independent offline retailer. The...