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Usage experience with decision aids and evolution of online purchase behavior

Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882

Persistent link: https://www.econbiz.de/10010468382

Basket composition and choice among direct channels : a latent state model of shopping costs

Kalyanam, Kirthi; Lenk, Peter J.; Rhee, Eddie - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 69-88

Persistent link: https://www.econbiz.de/10011743777

Strategic online and offline retail pricing : a review and research agenda

Grewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10003987340

Internet marketing & e-commerce

Hanson, Ward Andrew; Kalyanam, Kirthi - 2007 - Internat. student ed

Persistent link: https://www.econbiz.de/10003437691

The roles of multiple channels in predicting website visits and purchases : engagers versus closers

Goić, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 656-677

Persistent link: https://www.econbiz.de/10013399585

DYNAMIC CONSUMER DECISION MAKING PROCESS IN E-COMMERCE

Shi, Wei - 2011

This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we use eye tracking to investigate how consumers make information acquisition decisions on attribute-by-product matrices in online choice environment such as comparison websites. Hierarchical Hidden...

Persistent link: https://www.econbiz.de/10009450916