Strategic online and offline retail pricing : a review and research agenda
Year of publication: |
2010
|
---|---|
Authors: | Grewal, Dhruv ; Janakiraman, Ramkumar ; Kalyanam, Kirthi ; Kannan, P. K. ; Ratchford, Brian Thomas |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 138-154
|
Subject: | Einzelhandelspreis | Retail price | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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