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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
various digital fields, presenting research in the area of computer mediated communication and how it currently affects …
Persistent link: https://www.econbiz.de/10011727629
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Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Amazon.com's Orwellian nightmare : exploring apology in an online environment
Coombs, W. Timothy; Holladay, Sherry J. - In: Journal of communication management : an international … 16 (2012) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10009581817
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Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro; Cantoni, Lorenzo; De Pietro, Marianna - In: Journal of travel and tourism marketing 31 (2014) 5/6, pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
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Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.; Laban Neto, Silvio A. - 2011
Persistent link: https://www.econbiz.de/10009513377
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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
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Writing Online : A Guide to Effective Digital Communication at Work
Darics, Erika - 2015
Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E …-mail Messages -- Chapter 6: Chat and Instant Messaging -- Chapter 7: Corporate Communication in the Digital Age -- Chapter 8: From …
Persistent link: https://www.econbiz.de/10012682976