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Online social interactions : a natural experiment on word of mouth versus observational learning

Chen, Yubo; Wang, Qi; Xie, Jinhong - In: Journal of marketing research : JMR 48 (2011) 2, pp. 238-254

Persistent link: https://www.econbiz.de/10008988453

Commentary: marketing and the sharing economy : digital economy and emerging market challenges

Chen, Yubo; Wang, Liantao - In: Journal of marketing 83 (2019) 5, pp. 28-31

Persistent link: https://www.econbiz.de/10012176095

How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics

Wu, Shaohui; Tan, Yong; Chen, Yubo; Liang, Yitian - In: Information systems research : ISR 33 (2022) 3, pp. 1002-1022

Persistent link: https://www.econbiz.de/10013373596

Online Sellers Frame a Premium Price as a Discount : Synchronizing Price Increase and List-Price Introduction

Park, Sungsik; Xie, Man; Xie, Jinhong - 2021

This research investigates a newly observed online pricing practice in which a seller frames a price premium as a discount by simultaneously increasing the price and introducing a list price, a scheme we call “Premium and List Price Synchronization” (PLPS). By analyzing longitudinal data of...

Persistent link: https://www.econbiz.de/10013226793