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E-commerce
Relationship marketing
25,981
Beziehungsmarketing
25,306
Social Web
20,361
Social web
20,330
Consumer behaviour
14,675
Konsumentenverhalten
14,634
Online-Marketing
12,983
Internet marketing
12,872
Customer satisfaction
6,039
Kundenzufriedenheit
5,996
Service quality
4,491
Dienstleistungsqualität
4,480
Electronic Commerce
4,474
Brand management
4,132
Markenführung
4,130
Online-Handel
3,509
Online retailing
3,500
Deutschland
3,338
Germany
3,250
Viral marketing
3,226
Virales Marketing
3,225
Marketingmanagement
3,020
Marketing management
2,991
Theorie
2,938
Theory
2,926
Markenimage
2,772
Brand image
2,767
Soziales Netzwerk
2,572
Internet
2,526
Social network
2,391
Werbewirkung
2,316
Advertising effects
2,305
Lieferantenmanagement
2,291
Supplier relationship management
2,290
USA
2,011
United States
1,985
Advertising
1,960
Werbung
1,951
Kundenintegration
1,950
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Undetermined
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864
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81
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38
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23
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21
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19
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7
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Wirtz, Bernd W.
19
Kollmann, Tobias
16
Chaffey, Dave
12
Piller, Frank T.
12
Law, Chun Hung Roberts
11
Dwivedi, Yogesh Kumar
9
Fritz, Wolfgang
9
Qiu, Liangfei
8
Schumann, Jan Hendrik
8
Ahuja, Vandana
7
Akram, Umair
7
Fletcher, Amelia
7
Ghose, Anindya
7
Heinemann, Gerrit
7
Leimstoll, Uwe
7
Ratten, Vanessa
7
Stormer, Henrik
7
Tan, Yong
7
Thaichon, Park
7
Benbasat, Izak
6
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Duch-Brown, Néstor
6
Goldfarb, Avi
6
Hajli, Nick
6
Kumar, Subodha
6
Lambrecht, Anja
6
Li, Minqiang
6
Martínez-López, Francisco J.
6
Nan, Guofang
6
Quach, Sara
6
Russo, Antonio
6
Theobald, Elke
6
Usman, Osly
6
Whinston, Andrew B.
6
Alleman, James H.
5
Bauer, Hans H.
5
Bijmolt, Tammo H. A.
5
Brengman, Malaika
5
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IGI Global
21
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Organisation for Economic Co-operation and Development
3
Springer Gabler <Firma>
3
Booz, Allen & Hamilton GmbH <Düsseldorf>
2
Bund-Verlag
2
Bundesvereinigung Logistik
2
Kompetenzschwerpunkt E-Business
2
NetLibrary, Inc
2
OECD
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesverband Digitale Wirtschaft
1
Carl Heymanns Verlag
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Edition Virgines e.K.
1
Edward Elgar Publishing
1
European Marketing Academy
1
Europäische Kommission / EU Consumer Programme
1
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1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschulbibliothek Münster
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Handelshochschule Leipzig
1
Healthcare Information and Management Systems Society
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
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Journal of retailing and consumer services
81
Journal of business research : JBR
65
Electronic commerce research
46
International journal of electronic marketing and retailing : IJEMR
44
International journal of electronic customer relationship management : IJECRM
43
Journal of management information systems : JMIS
40
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of business information systems : IJBIS
35
Journal of internet commerce
35
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
Information systems research : ISR
33
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
SpringerLink / Bücher
26
International journal of electronic commerce : IJEC
22
Electronic markets : the international journal on networked business
21
Journal of open innovation : technology, market, and complexity
21
Electronic markets : EM ; the international journal of electronic commerce and business media
20
International journal of electronic business
20
International journal of hospitality management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Electronic commerce research and applications
18
The journal of business & industrial marketing
18
Asia Pacific journal of marketing and logistics
17
Information systems and e-business management : ISeB
17
Journal of travel and tourism marketing
17
CESifo working papers
16
International journal of retail & distribution management
16
Premier reference source
16
Journal of organizational computing and electronic commerce
15
Journal of retailing
15
The service industries journal
15
European journal of operational research : EJOR
14
Marketing intelligence & planning
14
Cogent business & management
13
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Source
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ECONIS (ZBW)
4,239
RePEc
2
Other ZBW resources
2
BASE
1
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
3
Effects of online commercial friendships on customer revenge following a service failure
Fu, Xiaorong
;
Pang, Jing
;
Gursoy, Dogan
- In:
Journal of business research : JBR
153
(
2022
),
pp. 102-114
Persistent link: https://www.econbiz.de/10013533975
Saved in:
4
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
5
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
6
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
7
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
8
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
9
Online revenue enhancement : a study of website design impact on customer trust
Duh, Fu-yann
;
Hu, Linda
;
Shang, Jennifer
;
Chow, Tai-hwa
- In:
International journal of revenue management : IJRM
1
(
2007
)
3
,
pp. 293-313
Persistent link: https://www.econbiz.de/10003818577
Saved in:
10
Digital relationships : why communities do work for your business, the power of digital networks ; introducing new concepts like "reversed value chains" and "media cascades"
Dijkshoorn, Bert
-
2009
Persistent link: https://www.econbiz.de/10003936461
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