Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation of sports sponsorship -- Selection of sponsorships in...

This article by Marios Papaloukas, claims that for the last thirty years the athletic community as well as academics are dealing with an effort by the European Court of Justice to influence sport law and the rule-making power of member states in the area of sports. In the present paper the...

Sports broadcasting is among the most popular of television programmes. The viewers watching such programmes are usually the ones with the highest purchase capacity, therefore the audience is of particular interest to publicists, as it is considered a very special audience not easily attracted...

Commercialized sport was one of the growth points of economy at the phase of industrial revolution in the late Victorian era. A substantial rise in working-class spending power, growing urbanization, and a concentration of free time into Saturday afternoons all encouraged the marketing of...