Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships

by Manfred Bruhn, Peter Rohlmann

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation of sports sponsorship -- Selection of sponsorships in sport Operational design of sports sponsorship -- Integration of sports sponsorship into marketing and corporate communication -- Budgeting of sports sponsorship -- Monitoring success in sports sponsorship -- Services of sports agencies -- Trends in the use of sports sponsorship.

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Alternative title:	Sportsponsoring
Year of publication:	2024
Authors:	Bruhn, Manfred ; Rohlmann, Peter
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer
Subject:	Sports sponsorship book \| Sponsoring Sports \| Sports marketing \| Sports market \| Sports clubs \| Sports organizer \| Sports federations \| Sponsorships in sports \| Sportmarketing \| Sponsoring \| Sponsorship \| Sport \| Sports \| Sportorganisation \| Sport organization \| Profisport \| Professional sports \| Sportökonomik \| Sports economics

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Extent:	1 Online-Ressource (XXIII, 553 p. 258 illus., 256 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	This book is a translation of the original German edition "Sportsponsoring" by Manfred Bruhn, published by Springer Fachmedien Wiesbaden GmbH in 2024.
ISBN:	978-3-658-44171-5 ; 978-3-658-44170-8 ; 978-3-658-44172-2 ; 978-3-658-44173-9
Other identifiers:	10.1007/978-3-658-44171-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014546904