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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Concise introduction to sports marketing
Cornwell, T. Bettina; Jahn, Steffen - 2023
"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014322910
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Sportmarketing
Bruhn, Manfred; Rohlmann, Peter - 2023
, sponsorship and organisation, self-determination and external determination). The authors present the basic building blocks in …
Persistent link: https://www.econbiz.de/10013504610
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Does Race Matter? Sports Sponsorship and Discrimination : Evidence from Professional European Soccer
Quansah, Tommy Kweku; Amo-Agyei, Silas - 2022
Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European …-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little … of a “market test” approach to determine whether racial discrimination economically affect sponsorship rights holder in …
Persistent link: https://www.econbiz.de/10013293873
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Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias; Hodeck, Alexander - In: International journal of sport management and marketing … 23 (2023) 6, pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
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The causal effect of voluntary roles in sport on subjective well-being in European countries
Wicker, Pamela; Downward, Paul - In: Journal of sport management : the official journal of … 34 (2020) 4, pp. 303-315
Persistent link: https://www.econbiz.de/10012293289
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The institutional framework for doing sports business: principles of EU competition policy in sports markets
Budzinski, Oliver - 2012
The competition rules and policy framework of the European Union represents an important institutional restriction for doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of competition policy towards sports associations and...
Persistent link: https://www.econbiz.de/10009505624
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Does European regional competitiveness influence sports? : an analysis of three sports
Mourão, Paulo Reis - In: Applied economics 46 (2014) 13/15, pp. 1476-1489
Persistent link: https://www.econbiz.de/10010412504
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The institutional framework for doing sports business : principles of EU competition policy in sports markets
Budzinski, Oliver - 2011
The competition rules and policy framework of the European Union represents an important institutional restriction for doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of competition policy towards sports associations and...
Persistent link: https://www.econbiz.de/10008937451
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How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver; Gänßle, Sophia; … - 2019
The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed if it complies with a number of conditions and obligations, inter alia, partial unbundling and the no-single-buyer rule. These regulations were defined with traditional...
Persistent link: https://www.econbiz.de/10012025484