Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Matthias Dombrowski and Alexander Hodeck
| Year of publication: |
2023
|
|---|---|
| Authors: | Dombrowski, Matthias ; Hodeck, Alexander |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 23.2023, 6, p. 493-505
|
| Subject: | European football clubs | fans | shirt sponsors | sponsorship awareness | sponsorship fit | Sponsoring | Sponsorship | Fußball | Football | Europa | Europe | Profisport | Professional sports | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | EU-Staaten | EU countries | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2023.133776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428329