Gil-Cordero, Eloy; Rondán-Cataluña, Francisco Javier; … - In: Administrative Sciences : open access journal 10 (2020) 4/91, pp. 1-17
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution...