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Sports Marketing : Fundamentals - Strategies - Instruments
Bruhn, Manfred; Rohlmann, Peter - 2023
Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports … marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in … sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. …
Persistent link: https://www.econbiz.de/10013504610
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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Developing markets for new products and services through joint exporting by innovative SMEs : proceedings of a symposium held by the Comm. of the Europ. Communities, Dir.-General "...
Miège, Robin (contributor); Jones, Trevor (contributor) - 1985
Persistent link: https://www.econbiz.de/10000692787
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Euromarketing : how to market products and services in the European Union : a practical guide for small and medium-sized companies
VanDenAbeele, Michel (preface) - Europäische Kommission / Generaldirektion … - 1997
Persistent link: https://www.econbiz.de/10000958599
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Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.; Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 418-433). 2011
Persistent link: https://www.econbiz.de/10008822508
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era
Rialti, Riccardo; Zollo, Lamberto - 2023
-- References -- 6 How Can Managers Transform SME Marketing Strategies in a 4.0 Fashion? -- 6.1 SME 4.0 Marketing Transformation …1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The …
Persistent link: https://www.econbiz.de/10014337012
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Neue Anforderungen an das Beschaffungsmarketing : Nutzung des EG-Binnenmarktes
Jansen, Herbert H. - 1994
Persistent link: https://www.econbiz.de/10013162052
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La sponsorizzazione culturale : il caso del Piemonte negli anni novanta
1997 - 1. ed
Persistent link: https://www.econbiz.de/10000167806