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Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of management research 4 (2012) 3, pp. 66-80

Persistent link: https://www.econbiz.de/10009727400

The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe

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Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence

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A country's image could be managed to give greater value to products from that country, while making the country more attractive to investors and more desirable as a tourism destination. Considering two important gaps in the literature on country image (discrepant results on the influence of...

Persistent link: https://www.econbiz.de/10011894396