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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands

Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57

Persistent link: https://www.econbiz.de/10013336011

Superstars as winners of the common market : the role of the mass media

Schellhaaß, Horst-Manfred - In: Towards a knowledge-based society in Europe : 10th …, (pp. 153-168). 2009

Persistent link: https://www.econbiz.de/10003818252

Celebrating the artist's resale right

Cave, Joanna - In: The art business, (pp. 154-175). 2008

Persistent link: https://www.econbiz.de/10003684735

Fame and its exploitation : the legal protection of celebrity in the United Kingdom

Davis, Jennifer - In: The regulation of sport in the European Union, (pp. 181-205). 2007

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Celebrities and GreenSphere tourism

Nunes, Sérgio; Cooke, Philip; Tomaz, Fábio - In: Regional science policy and practice : RSPP 14 (2022) 3, pp. 627-643

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Credibility and transparency of Central Banks : new results based on Ifo s world economicy survey

Hamella, Sandra; Haan, Jakob de - 2004

This paper reports the results of a survey among private sector economists about credibility and transparency of … Survey to answer questions on the importance and determinants of credibility. The results of both surveys are very comparable …. Credibility is considered to be important to attain price stability at low cost, while the best ways to earn credibility are a …

Persistent link: https://www.econbiz.de/10011399168