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How internal marketing drive customer satisfaction in matured and maturing European markets?

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How employer and employee satisfaction affect customer satisfaction : an application to franchise services

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Satisfaction of European tourists : benchmarking of EU countries

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Becoming self-employed from inactivity : an in-depth analysis of satisfaction

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Chinese opera and the international market

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A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries

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International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe

Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal of East European management studies : JEEMS 13 (2008) 3, pp. 193-215

We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...

Persistent link: https://www.econbiz.de/10010126560