How internal marketing drive customer satisfaction in matured and maturing European markets?
Year of publication: |
May 2018
|
---|---|
Authors: | Kadic-Maglajlic, Selma ; Boso, Nathaniel ; Micevski, Milena |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 291-299
|
Subject: | Internal marketing | Cross-functional goal compatibility | Salesperson | Cross-functional connectivity | Customer satisfaction | Matured markets | Maturing markets | Kundenzufriedenheit | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | EU-Staaten | EU countries |
-
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet, (2022)
-
Tortosa Edo, Vicent, (2015)
-
Business dynamics of on-premise wine trade: cases from South Korea
Hwang, Jeeah, (2015)
- More ...
-
Micevski, Milena, (2019)
-
Three levels of ethical influences on selling behavior and performance : synergies and tensions
Kadic-Maglajlic, Selma, (2019)
-
Michaelidou, Nina, (2019)
- More ...