The article outlines the social network aiming to join participants, who are looking for partners in some social project rather than partners for simple chatting or for any other forms of informal communication. Standard semiformal language with formal syntax and informal unlimited vocabulary...

We quantify the effects of others' adoptions and word-of-mouth (volume and valence) on consumers' product adoption decisions. We differentiate between the effects of word-of-mouth and observed adoptions from friends ("personal network") and the effects of word-of-mouth and observed adoptions...