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This book explores the regulatory options for digital platforms and data economies. The trade-offs between the market value of information and individual privacy rights are examined to provide rationale for regulation and policy suggestions. A general conceptual framework is provided for digital...
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1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
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