Leveraging online communities to support the brand and develop the community
Brian J. Baldus
| Year of publication: |
2018
|
|---|---|
| Authors: | Baldus, Brian J. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 2, p. 115-144
|
| Subject: | Engagement | marketing strategy | online brand communities | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | EU-Staaten | EU countries | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2018.1433909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987445