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The competitive strength of European, Japanese and US suppliers on ASEAN markets
Langhammer, Rolf J.; Agarwal, Jamuna P.; Groß, Martin; … - 1987
Persistent link: https://www.econbiz.de/10013263799
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Kyo-Sei : Kooperationen europäischer und japanischer Unternehmen in den Zukunftsmärkten Asiens
Herowitsch, Johann; Schwendenwein, Gerald - 1997
Persistent link: https://www.econbiz.de/10000613164
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International market selection, entry mode decisions and psychic distance for SMEs
Francioni, Barbara - In: International journal of strategic change management : IJSCM 5 (2013/14) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10010466412
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Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.; Rau, Pradeep A. - 1990
Persistent link: https://www.econbiz.de/10000857238
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The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - 2010
Persistent link: https://www.econbiz.de/10003889322
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 39-62
Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...
Persistent link: https://www.econbiz.de/10001483029
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Global strategies of multinationals in the Triad and the Japanese foreign direct investment in the European Community
Pournarakis, Mike - In: Economia internazionale 47 (1994) 2, pp. 238-252
Persistent link: https://www.econbiz.de/10001175847
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Marketing strategies and voluntary export restraints
Kostecki, Michel M. - In: World competition : law and economics review 14 (1991) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10001111819
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How can marketing be successfully standardised for the European market?
Reichel, Jürgen - In: European journal of marketing : EJM 23 (1989) 7, pp. 60-67
Persistent link: https://www.econbiz.de/10001075977