Marketing strategies for the new Europe : a North American perspective on 1992
by John K. Ryans Jr. and Pradeep A. Rau
| Year of publication: |
1990
|
|---|---|
| Authors: | Ryans, John K. ; Rau, Pradeep A. |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
[Chicago, Ill.] : American Marketing Association |
| Subject: | Internationales Marketing | International marketing | USA | United States | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries | Europäische Gemeinschaften | Binnenmarkt | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 202 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 193-202) |
| ISBN: | 0-87757-203-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000857238