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Japanese automobile and pharmaceutical multinationals in the European Union : location decisions, entry strategies, and pan-European management

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Japanese multinationals in Europe : a comparison of the automobile and pharmaceutical industries

Andō, Kenʼichi - 2005

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...