Narrow search
Showing 1 - 3 of 3
Cover Image
International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal for East European Management Studies 13 (2008) 3, pp. 193-215
We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...
Persistent link: https://www.econbiz.de/10010322866
Cover Image
International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal of East European management studies : JEEMS 13 (2008) 3, pp. 193-215
We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...
Persistent link: https://www.econbiz.de/10010126560
Cover Image
International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe
Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal for East European Management Studies 13 (2008) 3, pp. 193-193
We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...
Persistent link: https://www.econbiz.de/10005704634