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Retail marketing
Rosenbloom, Bert - 1981
Persistent link: https://www.econbiz.de/10000051247
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Choice : a new standard for competition law analysis?
Nihoul, Paul (ed.); Charbit, Nicolas (ed.);  … - 2016
"Freedom of choice" : the emergence of a powerful concept in European competition law / Paul Nihoul -- Using the "consumer choice" approach to antitrust law / Neil W. Averitt & Robert H. Lande -- The consumer choice paradigm in German ordoliberalism and its impact on EU competition law / Peter...
Persistent link: https://www.econbiz.de/10011494630
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.; Leong, Susanna H. S.; Lwin, May O. - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2013
Persistent link: https://www.econbiz.de/10009758701
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2010
Persistent link: https://www.econbiz.de/10003972908
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Private label and macroeconomic indicators : Europe and USA
Gil-Cordero, Eloy; Rondán-Cataluña, Francisco Javier; … - In: Administrative Sciences : open access journal 10 (2020) 4/91, pp. 1-17
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution...
Persistent link: https://www.econbiz.de/10012422466