How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Year of publication: |
July 2018
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Authors: | Topaloglu, Omer ; Gokalp, Omer N. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 245-254
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Subject: | Brand concept | Product recalls | Product sales | Auto industry | USA | United States | Kfz-Industrie | Automotive industry | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | EU-Staaten | EU countries |
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