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variables in European countries and the USA with the evolution of private labels in these countries. A sample of 19 European … countries and all states within the USA has been collected over a 10-year period, including data on private labels and … in nations that offer a lower GDP within Europe for their volume and in value for the US. On the other hand, it was found …
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Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...
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