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~subject:"Economic crisis"
~subject:"Economic transition"
~subject:"Konsumentenverhalten"
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Economic crisis
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Consumer behaviour
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Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Tambyah, Siok Kuan
;
Nguyen Thi Tuyet Mai
;
Jung, Kwon
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10003827796
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2
Online vs. offline coupon redemption behaviors
Jung, Kwon
;
Lee, Boon Young
- In:
International business and economics research journal
9
(
2010
)
12
,
pp. 23-36
Persistent link: https://www.econbiz.de/10009309171
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3
Online shoppers' response to price comparison sites
Jung, Kwon
;
Cho, Yoon C.
;
Lee, Sun
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
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4
Searching for boundary conditions for successful brand extensions
Jung, Kwon
;
Tey, Leslie
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
Saved in:
5
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
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