Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong; Joseph A. Cote; Swee Hoon Ang; Soo Jiuan Tan; Kwon Jung ...
| Year of publication: |
2008
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|---|---|
| Authors: | Siew Meng Leong ; Cote, Joseph A. ; Ang, Swee Hoon ; Soo, Jiuan Tan ; Jung, Kwon |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 39.2008, 6, p. 996-1009
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| Subject: | Wirtschaftskrise | Economic crisis | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Asien | Asia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756715