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Going beyond Hofstede : why we need to and how
Nakata, Cheryl - In: Beyond Hofstede : culture frameworks for global …, (pp. 3-15). 2009
Persistent link: https://www.econbiz.de/10003864752
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Reflexive considerations of culture theories in global marketing
Nakata, Cheryl - In: Beyond Hofstede : culture frameworks for global …, (pp. 247-277). 2009
Persistent link: https://www.econbiz.de/10003864794
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Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl (ed.) - 2009
Persistent link: https://www.econbiz.de/10003822867