This article investigates the global ‘retail revolution’ through the path chosen by key people in the Norwegian trade network called Technical Supplies Partner (TSP). The story is told from the perspective of a single entrepreneur working closely together with an A-team of fiercely...

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values...