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Petty, Ross D.
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Journal of historical research in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
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The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
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