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Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
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Internationalization of management, neoliberalism and the Latin America challenge
Faria, Alex
;
Ibarra Colado, Eduardo
;
Guedes, Ana Lucia
- In:
Critical perspectives on international business
6
(
2010
)
2/3
,
pp. 97-115
Persistent link: https://www.econbiz.de/10003996951
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Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex
;
Hemais, Marcus
- In:
Marketing theory
17
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
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