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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Meffert, Heribert
-
2012
-
7., überarb. u. erw. Aufl. 2012
Persistent link: https://www.econbiz.de/10009695053
Saved in:
2
Innovatives Dienstleistungsmarketing in Theorie und Praxis
Kleinaltenkamp, Michael
-
2006
Persistent link: https://www.econbiz.de/10004909849
Saved in:
3
Service Excellence als Impulsgeber : Strategien Management Innovationen Branchen
Gouthier, Matthias H. J.
-
2007
Persistent link: https://www.econbiz.de/10004909896
Saved in:
4
Neue Herausforderungen an das Dienstleistungsmarketing
Benkenstein, Martin
-
2008
Persistent link: https://www.econbiz.de/10004919058
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5
Dienstleistungsmarketing : Grundlagen Konzepte Methoden
Meffert, Heribert
-
2006
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920170
Saved in:
6
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2007
Persistent link: https://www.econbiz.de/10004921090
Saved in:
7
Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten : Eine empirische Analyse
Hogreve, Jens
-
2007
Persistent link: https://www.econbiz.de/10004921183
Saved in:
8
Aktuelle Forschungsfragen im Dienstleistungsmarketing
Stauss, Bernd
-
2009
Persistent link: https://www.econbiz.de/10004930999
Saved in:
9
Fakten und Fiktionen der Klientenprofessionalisierung : Eine kritische Analyse des Umgangs mit Beratungsleistungen
Jung, Nicole
-
2010
Persistent link: https://www.econbiz.de/10008785126
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10
Marketing
für Dienstleister : Wie Sie unsichtbare Leistungen erfolgreich vermarkten
Scheuer, Thomas
-
2011
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10008828286
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