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This research examines how a focus on time versus money can lead to two distinct mindsets that impact to consumers … that asking individuals to think about quot;how much time they would like to donatequot; (versus quot;how much money they … would like to donatequot;) to a charity increases the amount that they ultimately donate to the charity. Fueling this effect …
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volunteering time to donating money when monetary donations are, ceteris paribus, more efficient for providing resources to charity … predictions of the model we ran an experiment in which we varied within-subjects the costs and benefits of monetary and volunteer … donations. We also primed between-subjects the emphasis on the donation value to the charity (pure altruism) or the sacrifice to …
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