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Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers …. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form … study aims to test the impact of marketing investment on firm value and systematic risk. To do so, data related to four …
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The paper investigates the impact of corporate governance on the performance of 361 German corporations over the time period 1991 to 1996. We find ownership concentration to affect profitability significantly negatively. Representation of owners on the board of executive directors does not make...
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This paper analyses the turnover of board of directors members on a sample of companies listed on the Milan Stock Exchange in the period 1988-1996. Our aim is to investigate if board members change more frequently when company performance is poor, as the literature suggests, if this relationship...
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This paper conducts an in-depth analysis of the impact of acquisitions, initial public offerings and management buyouts on productivity and profitability of a large sample of Europe-based manufacturing companies covering the period from 1996 to 2005. At the center of our analysis is the...
Persistent link: https://www.econbiz.de/10011435268
Empirical evidence suggests that international ownership of local firms supports firm performance and growth through various channels such as financing, technology transfer, and improved access to international markets. This is particularly true for small and medium-sized enterprises (SMEs) that...
Persistent link: https://www.econbiz.de/10012800753