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Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin; Whitaker, Darlene; Zentes, Joachim - In: The international review of retail, distribution and … 25 (2015) 5, pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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The role of lifetime activity cues in customer base analysis
Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O. - 2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
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Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 100-110). 2024
Persistent link: https://www.econbiz.de/10014501109
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Customer Loyalty on Internet Protocol Television (IPTV) in Thailand
Srinuan, Chalita; Srinuan, Pratompong - 2015
This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...
Persistent link: https://www.econbiz.de/10011526290
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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An e-commerce customer service robot based on intention recognition model
Peng, Minjing; Qin, Yanwei; Tang, Chenxin; Deng, Xiangming - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10011529142