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Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle - 2007
Persistent link: https://www.econbiz.de/10003650038
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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023
Persistent link: https://www.econbiz.de/10014387914
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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald; Teixeira, Thales S. - 2018
Persistent link: https://www.econbiz.de/10011931489
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Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel - 2020
Persistent link: https://www.econbiz.de/10013440275
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon - 2009
Persistent link: https://www.econbiz.de/10003905269
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Consumption-based learning about brand quality: essays on how private labels share and borrow reputation
Szymanowski, Maciej - 2009
Persistent link: https://www.econbiz.de/10003931127
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Becker, … - 2008
Persistent link: https://www.econbiz.de/10003666452
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Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003598208
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140