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[Besprechung von:] Ferguson, J...
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Einzelhandel
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European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
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2
The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
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3
Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen
;
Leeflang, Peter
;
Teerling, Marije L.
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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