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Die Positionierung von Handelsbetrieben : ein Modell zur Unterstützung der Positionierungsentscheidung
Woratschek, Herbert - In: Handelsforschung 11 (1996), pp. 3-24
Persistent link: https://www.econbiz.de/10001220123
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Preismetriken im Handel
Fecher, André - 2019
Persistent link: https://www.econbiz.de/10012050894
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Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan; Himbert, Lena; Zielke, Stephan - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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Per piece or per kilogram? : default-unit effects in retailing
Fecher, André; Robbert, Thomas; Roth, Stefan - In: Journal of retailing and consumer services 53 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012171789
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Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena - 2016 - 1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
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Ist der Ausbeutungsverdacht im Handel heute noch existent?
Woratschek, Herbert; Hannich, Frank; Kunz, Reinhard; … - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 5-22). 2007
Persistent link: https://www.econbiz.de/10003468033
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How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014265655