How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Franziska S. Kullak, Daniel Baier, Herbert Woratschek
| Year of publication: |
2023
|
|---|---|
| Authors: | Kullak, Franziska S. ; Baier, Daniel ; Woratschek, Herbert |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-18
|
| Subject: | Jobs-to-be-done | Customer need | Fashion retailing | Service innovation potential | Social others | Smart technology | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Innovation | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265655