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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
42
Relationship marketing
41
Retail trade
27
Distribution channel
24
Vertriebsweg
24
Markenführung
23
Brand management
22
Brand
15
Markenartikel
15
Theorie
15
Theory
15
Sales promotion
14
Verkaufsförderung
14
Handelsmarke
13
Marketing management
13
Marketingmanagement
13
USA
13
United States
13
Marketing
12
Store brand
11
Brand image
10
Markenimage
10
Preismanagement
10
Pricing strategy
10
Marketing theory
9
Marketingtheorie
9
Advertising
8
Customer value
8
Kundenwert
8
Werbung
8
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Werbewirkung
7
Competition
6
Innovation management
6
Innovationsmanagement
6
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Undetermined
9
Free
5
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Article
16
Book / Working Paper
11
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Conference proceedings
1
Festschrift
1
Konferenzschrift
1
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Language
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English
27
Author
All
Ailawadi, Kusum L.
15
Neslin, Scott A.
11
Kopalle, Praveen K.
5
Gedenk, Karen
4
Harlam, Bari A.
4
Grewal, Dhruv
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Pauwels, Koen
2
Verhoef, Peter C.
2
Beauchamp, J. P.
1
Bendle, Neil T.
1
Bilgicer, Tolga
1
Bradlow, Eric T.
1
Chang, Chun-Wei
1
Dinner, Isaac M.
1
Donthu, Naveen
1
Gangwar, Manish
1
Gauri, Dinesh K.
1
Gensler, Sonja
1
Guha, Abhijit
1
Haenlein, Michael
1
Hawkins, Gary
1
Heerde, Harald J. van
1
Hegde, Dinesh R.
1
Jedidi, Kamel
1
Jung, Hyunseok
1
Konuş, Umut
1
Kumar, V.
1
Lehmann, Donald R.
1
Luan, Y. Jackie
1
Ma, Yu
1
Moustafa, Rida
1
Neslin, Scott
1
Ni, Jian
1
Pauwels, Koen H.
1
Ryoo, Jun Hyun
1
Schneider, Matthew J.
1
Shankar, Venkatesh
1
Sheth, Jagdish N.
1
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Institution
All
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Published in...
All
Journal of retailing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Proceedings in Business and Economics
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
A reader in marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Legends in marketing
1
Report / Marketing Science Institute
1
Retailing in the 21st century : current and future trends
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Tuck School of Business Working Paper
1
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ECONIS (ZBW)
27
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1
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1
Special issue: Modeling retail phenomena
Kopalle, Praveen K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003988218
Saved in:
2
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
3
How artificial intelligence will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
Saved in:
4
The role of machine learning analytics and metrics in retailing research
Wang, Xin
;
Ryoo, Jun Hyun
;
Bendle, Neil T.
;
Kopalle, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 658-675
Persistent link: https://www.econbiz.de/10013270706
Saved in:
5
The role of big data and predictive analytics in retailing
Bradlow, Eric T.
;
Gangwar, Manish
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011704696
Saved in:
6
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
Saved in:
7
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
8
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
9
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
10
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
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