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Einzelhandel
Marktsegmentierung
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Market segmentation
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Segmentierung
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Target group
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German
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Deyle, Hanno-G.
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Diller, Hermann
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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USB Cologne (EcoSocSci)
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Kundenbindung im Einzelhandel
Diller, Hermann
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Deyle, Hanno-G.
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2006
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