Extent:
254, LXXVIII S. : graph. Darst.
Series:
Schriften zum innovativen Marketing. - Nürnberg : GIM, Ges. für Innovatives Marketing. - Vol. 17
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Language: German
Thesis:
Zugl.: Erlangen, Nürnberg, Univ., Diss., 2007
ISBN: 978-3-933286-16-1
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004954559