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Common method bias in marketing : causes, mechanisms, and procedural remedies
MacKenzie, Scott B.
;
Podsakoff, Philip M.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 542-555
Persistent link: https://www.econbiz.de/10009707070
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
Saved in:
3
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu
;
Kayande, Ujwal
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
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