I study consumers' choices in the retail electricity market. By conducting a largescale survey experiment with 3% of … the Danish working-age population, I have gathered data on respondents' factual knowledge of the retail electricity market …

This paper presents new evidence on the question: Why don’t consumers switch electricity contracts? By conducting a … knowledge of the retail electricity market, their beliefs, preferences, and intentions to switch providers. Crucially, I can … matter. These results raise the fundamental question: Why should consumers actively choose electricity contracts? Instead …