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~subject:"Einzelhandel"
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THE CUSTOMER - Getting the Mos...
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Einzelhandel
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
58
Konsumentenverhalten
58
Kundenwert
47
Marketing management
46
Marketingmanagement
46
Customer value
44
Theorie
31
Theory
31
Firm performance
28
USA
27
United States
27
Unternehmenserfolg
26
Marketing
23
Marktforschung
23
Brand management
22
Markenführung
22
Retail trade
20
Indien
18
India
17
Market research
17
Marketingforschung
17
Lieferantenmanagement
16
Marketing theory
16
Marketingtheorie
16
Messung
16
Supplier relationship management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Customer integration
15
Customer satisfaction
15
Kundenintegration
15
Kundenzufriedenheit
15
Measurement
15
Brand image
14
Kundenmanagement
14
Markenimage
14
International marketing
13
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7
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16
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4
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12
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12
Aufsatz im Buch
3
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3
Festschrift
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
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1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
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Language
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English
16
German
4
Author
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Kumar, V.
10
Reinartz, Werner J.
10
Käuferle, Monika
3
Sharma, Amalesh
3
Sheth, Jagdish N.
3
Levy, Michael
2
Anand, Ankit
1
Berlemann, Benedikt
1
Cosguner, Koray
1
Dekimpe, Marnik G.
1
Dellaert, Benedict G. C.
1
Elsner, Mark
1
George, Morris
1
Gielens, Katrijn
1
Grewal, Dhruv
1
Han, Simeng
1
Hudetz, Kai
1
Imschloß, Monika
1
Kopalle, Praveen K.
1
Krafft, Manfred
1
Nim, Nandini
1
Pancras, Joseph
1
Ptok, Annette
1
Raju, Jagmohan Singh
1
Skiera, Bernd
1
Song, Hyunseok
1
Sunder, Sarang
1
Thomas, Jacquelyn S.
1
Varadarajan, Rajan
1
Wiegand, Nico
1
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Journal of retailing
8
Legends in marketing
3
Wertschöpfung im Handel
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Retailing in the 21st century : current and future trends
1
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ECONIS (ZBW)
20
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1
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20
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1
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
2
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
3
The impact of digital transformation on the retailing value chain
Reinartz, Werner J.
;
Wiegand, Nico
;
Imschloß, Monika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
Saved in:
4
Attraktiv auf der Fläche
Reinartz, Werner J.
;
Hudetz, Kai
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
7
,
pp. 34-40
Persistent link: https://www.econbiz.de/10012027838
Saved in:
5
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 409-427)
.
2010
Persistent link: https://www.econbiz.de/10003938778
Saved in:
6
For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219817
Saved in:
7
Wertschöpfung durch Kundenintegration
Käuferle, Monika
;
Ptok, Annette
;
Reinartz, Werner J.
- In:
Wertschöpfung im Handel
,
(pp. 140-168)
.
2014
Persistent link: https://www.econbiz.de/10010257716
Saved in:
8
Wertschöpfung im Handel aus betriebswirtschaftlicher Perspektive
Reinartz, Werner J.
;
Käuferle, Monika
- In:
Wertschöpfung im Handel
,
(pp. 36-61)
.
2014
Persistent link: https://www.econbiz.de/10010257722
Saved in:
9
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
Wertschöpfung im Handel
Reinartz, Werner J.
(
ed.
);
Käuferle, Monika
(
ed.
)
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10014007241
Saved in:
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